Black Friday landing page: what to build and when to publish it
Build one Black Friday landing page, publish it four to six weeks before the weekend so it can be indexed and linked,…
Read →
Insights
Blog
Conversion research, test results and the thinking behind them.
Black Friday ecommerce strategy: the offer decisions that set your margin
Four offer decisions set your Black Friday margin: how deep the discount goes, where the free shipping threshold sits, whether you bundle…
Read →
VWO vs Optimizely in 2026: Which A/B Testing Platform for Ecommerce?
For most ecommerce stores under $50M, VWO or Convert is the right call. VWO has a free Starter tier and Bayesian reporting;…
Read →
Shoplift Review 2026: Shopify A/B Testing Without Code, and Where It Stops
Shoplift, the Shopify A/B testing app at shoplift.ai, is the tool we reach for when a store needs to test themes, templates…
Read →
Shopify Checkout Upsell Apps 2026: What Works on Checkout Extensibility (and What Needs Plus)
Upsells inside the Shopify checkout itself, on the information, shipping and payment steps, require Shopify Plus. On every other plan you get…
Read →
PageFly vs Replo vs Shogun: Best Shopify Landing Page Builder for Paid Traffic
If you are sending paid traffic to Shopify, pick Replo when a designer owns the pages and you ship several a month;…
Read →
Intelligems Pricing and Review 2026: Is It Worth It for Shopify Price Testing?
Intelligems is worth it if your Shopify store does roughly 1,000 or more orders a month and you have not yet tested…
Read →
Recharge vs Skio vs Loop: Best Shopify Subscription App for Take Rate and Retention
Loop is the cheapest to run at $99 or $399 a month with a 1% or 0.75% fee. Skio is the most…
Read →
Hotjar vs Microsoft Clarity vs Lucky Orange: Which Heatmap Tool for Ecommerce?
Start with Microsoft Clarity. It is free with no traffic cap, and it covers recordings, heatmaps, rage clicks and dead clicks. Move…
Read →
Best Shopify Upsell Apps in 2026, by Placement: Cart, Checkout, Post-Purchase
Pick the Shopify upsell app by placement, not by review count. For the cart drawer, Rebuy or Selleasy. For in-checkout offers, you…
Read →