Ecommerce conversion rate optimization for the whole path to purchase.
PDP, cart, checkout, subscription, post-purchase. Most CRO shops stop at the landing page. The money is in everything after it.
Ecommerce conversion rate optimization is testing and improving every step between a visitor’s first pageview and their last reorder. That means product pages, merchandising, carts, checkout, subscription take rate, and post-purchase revenue, measured against profit rather than conversion rate alone.
What we touch that landing-page shops never do
Merchandising
Which products appear where, in what order, on the homepage and in collections. Tested against what customers actually buy, not against taste.
Bundles and multi-packs
Built from real basket data, which is why they lift AOV instead of cannibalizing it.
Subscription
The buy box, the offer framing, and the take-rate math. One client went from a 25 percent subscription take rate to 55 to 60 percent in six months, with 3x subscribers, without hurting overall conversion.
Cart and checkout
Progress bars, thresholds, checkout extension tests through Intelligems, which produced clear wins for Willie’s Remedy.
Post-purchase
The upsell after the order is the cleanest AOV lever in ecommerce because it cannot hurt the conversion that already happened. Implemented and optimized well, it has added around 10 percent AOV for our clients.
The consulting lens most shops skip
A test result is a fact; what to do with it is a judgment. Plenty of agencies would show you a conversion lift from a 50 percent discount and call it a win. Our first questions are different: what customer did that discount buy, what is their AOV, their retention, their effect on LTV and churn if the offer becomes permanent. We keep the margins of every product in view and treat every test as a business decision.
Asked before every engagement
01What is a good ecommerce conversion rate? +
Whatever number funds your growth profitably. Benchmarks mislead because traffic mix, price point, and category move the baseline. The honest question is whether your rate is rising while AOV and margin hold.
02Which platforms do you support? +
Mostly Shopify, where we run Intelligems and Shoplift; also VWO, Convert, and Nelio elsewhere. We decline heavily customized Magento backends.
03Do you handle subscription and post-purchase tooling? +
Yes. Subscription boxes, offer tests, and post-purchase flows are core lanes for us, not add-ons.
04We are a brand-first company. Will testing fight our guidelines? +
We have done our best work inside constraints. When a client vetoed much of the standard playbook for brand reasons, we won in navigation, merchandising, and post-purchase instead.
Numbers our clients said we could publish.
Your store has more profit in it.
Book an intro call and we will show you where.