Conversion rate optimization services that pay for themselves.
A full A to Z testing program: ideation, prioritization, design, copywriting, development, QA, implementation, and analysis. One monthly retainer, run by operators who have sat on your side of the table.
Conversion rate optimization services are the research, testing, and implementation work that turns more of your existing visitors into paying customers. At Parah Group the service is a complete monthly program: we find what is stopping people from buying, test the fix, ship the winner, and report what it did to conversion, AOV, subscription rate, and profit.
Who this is for, and who it is not for
Ecommerce and lead-gen brands that already have traffic and want more out of it. If your growth question is “why is all this traffic not converting”, you are in the right place. If you are still building traffic, a testing program is not your next dollar, and we will tell you so on the intro call. Statistical testing needs volume to reach significance, and pretending otherwise wastes your money.
What the program includes
Research
Session recordings, heat maps, scroll maps, review mining, post-purchase surveys, and competitor analysis. Every test idea traces back to something a real visitor did or said, never to a swipe file.
Prioritization
Ideas ranked by expected business impact, not by what is easiest to ship.
Design and copy
Every variant designed and written in-house, so tests look and sound like your brand.
Development and QA
Full-time QA before and after every launch, plus weekly full-site checks. Nothing ships blind and nothing breaks quietly.
Implementation and analysis
Winners ship in coordination with your dev team. Then the honest part: what did the test do to conversion, AOV, subscription take rate, and profit? That answer decides next month’s roadmap.
Profit optimization, not vanity CVR
Most agencies call a test a winner the moment conversion rate moves, because that is what makes their report look good at renewal time. We ask what the test did to average order value, to subscription take rate, and to what a customer is worth six to twelve months out. A discount can buy you a conversion bump and cost you the business. We do not run that play. It is also why post-purchase upsells sit inside our program when most CRO shops never touch them: run well, that one workstream has added around 10 percent AOV for the brands we manage it for.
Asked before every engagement
01How much do conversion rate optimization services cost? +
Pricing is a monthly retainer scoped to your stage and traffic, agreed before we start and fixed for the engagement. No percentage of lift, no seat fees. Standalone landing page projects start at $2,500.
02Which testing platforms do you use? +
We are platform agnostic. On Shopify we most often run Intelligems and Shoplift; we also run VWO, Convert, and Nelio. We fit your stack, not the other way around.
03What happens to losing tests? +
They get reported with the same detail as winners, along with what they taught us. Losers are tuition; hiding them is how agencies stay mediocre.
04Do you work outside Shopify? +
Yes, including WordPress builds. The one platform we decline is heavily customized Magento backends; we would rather be honest than slow.
Numbers our clients said we could publish.
Bring us your store and your goals.
We will bring the roadmap.