What we changed for DTC brands, and what it earned. Every number published with permission.
Parah Group case studies show the specific tests and changes behind each result, from Salt & Stone’s $7M in additional annual revenue to Grab Green’s 80 percent higher average order value. Each one lists the problem, what we tested, what shipped and the outcome.
| Brand | Industry | Result |
|---|---|---|
| Salt & Stone | Personal care | Added over $7,000,000 in additional annual revenue |
| Grab Green | CPG, cleaning products | Increased AOV by 80% through bundling |
| STRNG Seeds | Cannabis, DTC | Increased revenue per visitor (RPV) by 90% in 6 months |
| Combat Iron Apparel | Apparel | Increased conversion rate by 35% in 6 months |
| Binoid | Hemp, DTC | Paid social cost per acquisition fell 30% in four months |
| Willie’s Remedy Seed Co. | Cannabis, DTC | Conversion rate +20%, AOV +25%, subscription take rate +75% in three months |
Each brand came with a different problem: low order values, a low conversion rate, expensive paid traffic, or paid traffic that was scaling fast. Most followed the same process: research what real shoppers do, test the changes most likely to move profit, ship the winners and report the losers honestly.
Salt & Stone, a premium personal care brand, came to us looking for ways to improve its conversion rate.
An 8-figure cleaning products brand came to us struggling with low average order values and high customer acquisition costs.
STRNG Seeds, a fast-growing DTC brand in the cannabis space, came to us to improve low average order values and a low conversion rate.
This lifestyle apparel brand came to us struggling with a low conversion rate.
Binoid, a DTC hemp brand, wanted paid social to scale without its acquisition costs scaling with it.
Willie’s Remedy Seed Co., a DTC cannabis brand, was scaling paid traffic and needed the store to convert that traffic profitably.
See how the work is run on The CRO Program, ecommerce CRO, landing page design and the paid social agency page, or meet the consultant behind them on the CRO consultant page.
Yes. Every number on this page was published with the client’s permission, and each case study lists what we changed to produce it.
Mostly the CRO Program, landing pages, offer development, post-purchase upsells and subscription optimization, run as one monthly program. Some programs also included paid social.
The fastest results here came within three months; others built over six. Results typically compound across the first quarter.
No honest agency can promise a number before research. The intro call gives you a first read on where your store leaks, and the research phase tells us how big the opportunity is.
Book an intro call and we will show you where.