Landing page design services for paid traffic. Researched, built, then tested.
Research, copy, design, development and A/B testing from one team, for brands paying for every click from Meta, TikTok, Google or email. Projects from $2,500.
Landing page design services cover the research, copy, design, development and testing of a page built for one traffic source and one offer. Parah Group designs landing pages for paid traffic from $2,500 per project, writes the copy from your customers’ own words, and, depending on the arrangement, keeps A/B testing the live page.
Why paid traffic needs its own landing page
Your website speaks to everyone, which means it speaks to no one in particular. An ad click arrives with context: a specific promise, a specific audience, a specific temperature. Send that click to a homepage or a generic product page and the visitor has to do the work of finding the thing the ad promised. Most do not.
One supplement client lived exactly this problem. Their site was written for a warm organic audience that already knew the brand, and it suddenly started receiving cold paid traffic. The landing pages we built for that cold traffic did the persuasion work the site had never needed to do, and conversion on paid traffic rose 40 percent.
The benchmarks explain why this matters. In Unbounce’s 2024 Conversion Benchmark Report, covering 41,000 landing pages and more than 57 million conversions, the median landing page converted at 6.6 percent across industries and 4.2 percent for ecommerce. The same report found that 83 percent of landing page visits came from mobile devices. A page designed on a desktop monitor and checked on a phone afterwards is designed for the minority of its visitors.
Landing pages we design
Every page has one job and one audience. These are the formats we design for DTC and lead-generation brands, and the traffic each one is built for.
Ad-angle pages
One page per winning ad angle from Meta or TikTok, with the hook from the ad repeated as the headline so the click feels continuous.
Cold-traffic pages
Pages that do the persuasion work a site written for warm, organic visitors never had to do, for audiences meeting the brand for the first time.
Product landing pages
A focused alternative to the standard product page: one product, its proof, its offer and the buy box, with the navigation removed.
Bundle and offer pages
Pages built around a bundle or multi-pack offer. Bundles and multi-packs are the lever that lifted Grab Green’s average order value 80 percent.
Lead-generation pages
For booked calls and form fills: a page that qualifies as it persuades, so sales gets fewer, better leads.
Seasonal and launch pages
Black Friday, launches and drops, built and tested before the traffic arrives rather than during it.
What is included in a landing page project
A landing page project with Parah Group runs from brief to live page through three approval gates: wireframe and copy, design, and development. Nothing reaches design that you have not agreed in copy, and nothing ships that you have not seen built.
| Stage | What happens | Your sign-off |
|---|---|---|
| 1. Onboarding | A structured document and call: target customer, best sellers, founder story, competitors, margins, goals and the objections customers raise. | Not needed |
| 2. Research | Competitor analysis, post-purchase surveys, review mining and heuristic analysis, plus heat maps and session recordings where they exist. | Not needed |
| 3. Wireframe and copy | Section order based on the questions your coldest visitor asks, written in your customers’ words. | Approve wireframe and copy |
| 4. Design | Mobile-first design in your brand, with proof placed where the doubt appears. | Approve design |
| 5. Development and QA | Built in your stack and checked by QA before launch. | Approve the build |
| 6. Launch and test | Depending on the arrangement, A/B testing continues on the live page: headlines, offers, section order, proof placement. | Not needed |
Pricing starts at $2,500 per project. Three things move it: how deep the research goes, how many variants we build, and whether ongoing testing is included after launch. We scope it on the intro call and fix it before any work starts, so there are no surprises at invoice time.
What makes a landing page convert
Design matters less than most briefs assume. These are the principles we build every page around, and the first things we check when an existing page underperforms.
- Message match. The page keeps the promise the ad made, in the same words. If the ad says “sleep through the night”, the headline does too.
- Answer order. The coldest visitor’s questions, answered in the sequence they ask them: what is it, is it for me, does it work, what does it cost, what if it does not.
- Proof that fits the audience. Some audiences respond to scientific authority over social proof. We test which one your buyers believe instead of assuming.
- Mobile first and fast. In a Deloitte study commissioned by Google, a 0.1 second improvement in mobile site speed lifted retail conversions 8.4 percent and average order value 9.2 percent.
- One job per page. A landing page with a full navigation bar is a leak with a design budget.
- A short path to checkout. Express checkout keeps the order on the first visit. Shopify reports that Shop Pay lifts conversion by up to 50 percent compared with guest checkout.
- An offer worth the click. Bundles, multi-packs and first-order offers built from real basket data, not from a discount calendar.
Landing page optimization after launch
A new page is a hypothesis. The research makes it a good one, but only traffic tells you whether it wins. That is why, depending on the arrangement, A/B testing continues on the live page, starting with the elements that carry the most weight: headline, offer framing, section order and proof placement. Each test is sized for the traffic the page actually gets, so a low-traffic page gets fewer, bolder tests instead of a dozen inconclusive ones.
Testing also protects you from confident guesses. Writing in Harvard Business Review, Ron Kohavi and Stefan Thomke report that at Microsoft only about one third of tested ideas improved the metric they were meant to improve. Without a test, the other two thirds ship anyway. Our full testing process is described on A/B testing services, and ongoing work runs inside The CRO Program.
How to choose a landing page design agency
Most agencies can make a page look good. Fewer can tell you why it will convert, and fewer still will test it afterwards. Ask these questions before you sign:
- Where does the copy come from? Look for reviews, surveys and customer interviews, not a template.
- Will they research your traffic source, or design one page for every audience?
- Do they build in your stack, so your team can edit the page after launch?
- Is A/B testing part of the project, or does the engagement end at launch?
- Can they show results measured in conversion rate or revenue per visitor, not only screenshots?
- Do they understand the ads? A page planned without the ad angle is half a plan.
When we also run the ads, the ad and the page are tested together. See our paid social agency work on Facebook and Meta, TikTok and Pinterest. Preparing for Cyber Week? Our Black Friday conversion optimization sprint covers seasonal landing pages, and the case studies show what these pages earned for other brands.
Numbers our clients said we could publish.
Landing page design FAQs
01How much do landing page design services cost? +
Landing page projects at Parah Group start at $2,500. The price moves with research depth, the number of page variants, and whether ongoing A/B testing is included after launch. The intro call scopes it before any work starts.
02How long does a landing page project take? +
The build moves quickly. The approval gates (wireframe and copy, design, development) are yours to move through, so the timeline is agreed on the onboarding call and kept from there.
03Do you write the landing page copy? +
Yes. Copy is written in-house from your customers’ own language: reviews, post-purchase surveys and support questions. The best landing page copy is assembled from what buyers already said, not invented in a brainstorm.
04Can you optimize an existing landing page instead of building a new one? +
Yes. The research pass tells us whether your current page needs iteration or replacement, and we recommend the cheaper path when it will work.
05What is the difference between landing page design and landing page optimization? +
Design produces the page: research, copy, layout and build. Optimization improves a live page with A/B tests on headlines, offers, section order and proof. Depending on the arrangement, a project can do both: launch a researched page, then keep testing it.
06Which platforms do you build landing pages on? +
We build inside your existing stack, most often Shopify and also WordPress, so your team can edit the page after launch. The one platform we decline is a heavily customized Magento backend.
07Do you also run the ads that send traffic to the page? +
We can. Our paid social team runs Meta, TikTok, Instagram, Snapchat and Pinterest, so the ad angle and the page are planned and tested together.
08How do you measure whether a landing page worked? +
Against the business, not the page: conversion rate from the specific traffic source, average order value and the cost per acquisition the page produces for the ads behind it.
Services that work with your landing pages
The CRO Program
Research, design, copy, development, QA and analysis as one monthly program, judged on profit.
Ecommerce CRO
Collections, PDP, cart, checkout, subscription and post-purchase, tested as one path to purchase.
Shopify CRO
Intelligems and Shoplift tests that ship with your developers and never break the store.
A/B testing
A testing program with a memory: research-led ideas, honest analysis, losers reported too.
B2B and lead-gen CRO
More booked calls and qualified form fills from the traffic your site already gets.
CRO consultant
Work directly with Andrew Cowan, the former brand-side CMO who runs every account personally.
Send us the traffic source and the offer.
We will build the page that converts it.