A paid social agency that owns the ad and the page it lands on.
Meta, Instagram, TikTok, Snapchat and Pinterest ads for DTC brands, run by an operator who has sat on your side of the table, with conversion optimization built into the same program.
A paid social agency plans, buys and optimizes ads on the social platforms your customers already scroll: Facebook, Instagram, TikTok, Snapchat and Pinterest. Parah Group is a paid social media agency for DTC brands that runs the ads and the conversion side as one program, so creative, offer, landing page and post-purchase flow are tested together.
Why DTC brands hand us the ad account
Parah Group is run by Andrew Cowan, a former brand-side CMO who scaled 8- and 9-figure DTC stores and has been running Facebook ads for close to 15 years. We buy the media and we own the page it lands on, because the ad account is only half of the cost per acquisition.
Every account gets a dedicated Slack channel, weekly reporting on the numbers that matter (CAC, contribution margin, new-customer revenue), and a testing calendar that covers ads and site in the same sprint. Three vendors blaming each other for a rising CAC becomes one team that owns it.
What a paid social program with us covers
- Platform selection by unit economics, not by what is fashionable this quarter.
- Creative testing: hooks, formats and angles, refreshed before fatigue shows up in frequency.
- Audience and offer tests on Meta, TikTok, Snapchat and Pinterest, with the same discipline as an A/B test.
- Dedicated landing pages per angle, so the page matches the promise in the ad.
- Cart, checkout and post-purchase optimization, so the traffic you pay for converts and returns.
- Shopify-native tools we already run: Intelligems, Shoplift, Rebuy, VWO and Convert.
- One weekly report across ads and site: spend, CAC, AOV, conversion rate and profit.
Which paid social platform fits your brand
Platform choice should follow your margins, your catalog and where your buyers already spend time. This is how we weigh the five platforms before a dollar is spent.
| Platform | Where it earns its place | Formats we lean on | What the landing page must do |
|---|---|---|---|
| Meta (Facebook) | The default prospecting engine for most DTC brands: the largest audience and the most mature optimization. | UGC video, static, carousel, catalog ads | Continue the exact promise of the ad; prove it with reviews near the buy button |
| Visual products, younger buyers and creator-led brands; bought inside the same Meta account. | Reels, Stories, feed | Load fast on mobile and keep the first screen to one job | |
| TikTok | Impulse-friendly products, demonstrations and creator content; high creative volume required. | Spark Ads, in-feed video, TikTok Shop | Explain what a 15-second video cannot, fast |
| Snapchat | Reaching 18 to 34 year old buyers in a less crowded auction; a strong secondary channel. | Single image or video ads, Story, Collection, Dynamic Product Ads | Mobile-first, offer above the fold, checkout in few taps |
| Home, beauty, food, fashion and gifting: products people plan and save before buying. | Image and video pins, Shopping and catalog ads, Collections | Work for a returning visitor; longer attribution windows |
How a paid social program runs
Free audit
A written read of your ad accounts and the pages they send traffic to, with the first changes we would make. No obligation.
Tracking and structure
Pixels and conversions APIs checked against real orders, then accounts rebuilt so each campaign has enough data to optimize.
Creative and angle tests
Angles first, hooks second, formats third. Every test logged, including the ones that lose.
A page for every angle
Winning angles get a dedicated landing page, built and tested by the same team that runs the ads.
Scale and reallocate
Budget moves to whichever platform is producing the lowest CAC that month, because we have no reason to favor one.
How to choose a paid social agency
Lists of the best paid social agencies rank logos. These are the questions that tell you whether an agency will lower your cost per acquisition:
- Does the agency change the landing page, or hand that back to you?
- Who buys the media once the contract is signed, and how often do you speak to them?
- Do reports lead with CAC, new-customer revenue and contribution margin, or with CTR and platform ROAS?
- Will they tell you a platform is wrong for your brand, even one they sell?
- Is there a written creative testing log you can read?
- Can they show results clients agreed to publish, with the timeframe attached?
What a paid social agency costs
Paid social agencies usually charge in one of three ways: a flat monthly retainer, a percentage of ad spend, or a base fee plus a performance component. Percentage-of-spend pricing pays the agency more when you spend more, whether or not it worked. We scope a program fee on a call instead, based on platforms, spend, creative volume and landing page work.
What we do not do
Search. We do not run Google or Bing ads. Paid social is where we have spent fifteen years and where our results come from, and we say so before you sign anything.
The conversion side lives in The CRO Program and landing pages for paid traffic. For the thinking behind our retargeting rules, read retargeting versus prospecting.
Numbers our clients said we could publish.
Paid social agency FAQs
01What does a paid social agency do? +
A paid social agency plans, buys and optimizes ads on social platforms such as Facebook, Instagram, TikTok, Snapchat and Pinterest: account structure, audiences, creative testing, budgets and reporting. Parah Group also runs the landing pages, cart and post-purchase flow the ads send traffic to.
02Which platforms do you run ads on? +
Meta (Facebook and Instagram), TikTok, Snapchat and Pinterest, plus LinkedIn and X where the audience justifies it. We do not run Google or Bing search ads.
03What is the difference between paid social and organic social? +
Organic social is the content a brand posts to its own followers for free. Paid social is advertising: you pay the platform to put ads in front of an audience you choose, and you measure it on cost per acquisition and revenue. We run paid social; organic posting stays with your team.
04Do you also fix the website, or only the ads? +
Both, in the same program. Most paid social accounts are limited by the landing page and the cart, not by the ad. That is why the numbers we publish come from the page side as much as the ad side.
05How much does a paid social agency cost? +
Agencies usually charge a monthly retainer, a percentage of ad spend, or a base fee plus a performance component. We scope a program fee on a call, based on the platforms, spend, creative volume and landing page work involved. The audit that comes first is free.
06What does the free audit include? +
A read of your ad accounts and the pages they send traffic to: account structure, creative fatigue, audience overlap, offer, landing page match and post-purchase flow. You get a written list of what we would change first. No obligation.
07Who does the media buying? +
Andrew Cowan runs the accounts with the Parah Group team. No hand-off to a junior buyer after the sales call.
08How long before paid social results show? +
Creative and placement tests read within two to three weeks. Landing page and offer tests run in the same window, so the first movement in cost per acquisition usually shows in the first month.
Paid social, platform by platform
Facebook ads agency
Meta Ads Manager for Facebook and Instagram: account structure, creative testing and the pages behind them.
Instagram ads agency
Reels, Stories, feed and Explore placements, with mobile landing pages built for the scroll.
TikTok ads agency
Creator-led creative, Spark Ads and TikTok Shop, tied to pages that convert impatient traffic.
Snapchat ads agency
Snap Ads, Story, Collection and Dynamic Product Ads for a younger, mobile-first buyer.
Pinterest ads agency
Promoted Pins and catalog ads for products people plan, save and come back to buy.
Landing pages for paid traffic
One page per ad angle, built and tested by the team that runs the ads.
Paid social with receipts.
Start with a free, no-obligation audit of your ad accounts and the pages they send traffic to.