What Is a Good Conversion Rate on Etsy in 2026?
A good conversion rate on Etsy is 2% to 3% for an established shop. Above 3% is strong, above 5% puts you…
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Insights
Blog
Conversion research, test results and the thinking behind them.
Product Quiz on Shopify: When It Works and When It Doesn’t
A product quiz earns its place when the customer genuinely cannot tell which variant suits them and the catalogue is large enough…
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Supplement Marketing: Why Trust Beats Social Proof
Supplement buyers are making a risk assessment, not a price comparison. They are putting something in their body on the strength of…
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Shopify Collection Page Optimization: What Moves Sales
The collection page is where most Shopify shoppers decide what to consider, and it is usually running whatever order the theme shipped…
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How to A/B Test Pricing Without Wrecking Trust
Test price structure before you test price itself. Bundles, thresholds, anchoring and payment terms move revenue per visitor with none of the…
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Post-Purchase Survey Questions That Are Worth Asking
A post-purchase survey earns its place if the answers change what you test next. One question about hesitation and one about attribution…
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Subscription Ecommerce: Take Rate, Churn and Testing
Subscription ecommerce lives or dies on two numbers: take rate, the share of buyers who choose the subscription, and churn, the share…
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Free Shipping Threshold: How to Set It on Real Data
Set your free shipping threshold at roughly 15% to 30% above your current average order value, then test it. Below your AOV…
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BFCM CRO Checklist: 12 Fixes to Ship Before Peak
Stop shipping new tests around 7 November. Anything launched after that will not reach significance before peak, and a half-read test running…
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Why Website Design and Ecommerce Are Crucial for Brand Success
Discover why website design and ecommerce are vital for brand success and customer engagement.
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