Pinterest Ads for Etsy Sellers: How to Run Them, and When Not To
Pinterest ads can send traffic to an Etsy listing, but Etsy sellers cannot claim their shop, install the Pinterest tag or run…
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Insights
Blog
Conversion research, test results and the thinking behind them.
How Much Do TikTok Ads Cost? Budgets, CPMs and Agency Fees
TikTok ads have no fixed price, but they do have minimums. Here is what TikTok charges, what ecommerce brands pay per thousand…
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TikTok Ads vs Facebook Ads for Ecommerce: Which Should You Run?
Meta reaches more U.S. adults and has deeper conversion data; TikTok usually buys cheaper impressions. Here is how they compare on reach,…
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Facebook Ads Agency Pricing: What Agencies Charge and What You Should Pay
Facebook ads agencies charge a monthly retainer, a percentage of ad spend or a hybrid. Here is what each model costs, what…
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The Anatomy of a High-Converting eCommerce PDP
Discover the anatomy of a high-converting eCommerce Product Detail Page (PDP) in this comprehensive guide. Learn how to optimize images, descriptions, UX,…
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Urgency messaging that works without damaging trust
Master urgency messages to boost sales and enhance marketing effectiveness in just four steps.
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What Is the PIE Strategy, and How Can It Help Your Business Decisions?
Learn how the PIE Strategy—focusing on Potential, Importance, and Ease—helps e-commerce businesses prioritize effectively, improve conversion rates, and achieve measurable results. Perfect…
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Hiring conversion help before Black Friday: the timing math
Roughly ten weeks before Black Friday is the last point at which hiring conversion help can change the outcome of that weekend.…
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Black Friday customer retention: what to do with the December cohort
Black Friday buys you a cohort acquired at a discount, and most of it never returns at full price. The four weeks…
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Cyber Monday strategy: why day two needs a different offer
Cyber Monday reaches a different shopper than Black Friday: later, more deliberate, more likely to be buying for themselves and more likely…
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