Recharge vs Skio vs Loop: Best Shopify Subscription App for Take Rate and Retention
Loop is the cheapest to run at $99 or $399 a month with a 1% or 0.75% fee. Skio is the most…
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Insights
Blog
Conversion research, test results and the thinking behind them.
Hotjar vs Microsoft Clarity vs Lucky Orange: Which Heatmap Tool for Ecommerce?
Start with Microsoft Clarity. It is free with no traffic cap, and it covers recordings, heatmaps, rage clicks and dead clicks. Move…
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Best Shopify Upsell Apps in 2026, by Placement: Cart, Checkout, Post-Purchase
Pick the Shopify upsell app by placement, not by review count. For the cart drawer, Rebuy or Selleasy. For in-checkout offers, you…
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Rebuy Pricing in 2026: What It Costs, What You Get, and When It Pays for Itself
Rebuy pricing is package-based and scales with Shopify order volume. As of September 2026, Cart & Merchandising starts at $45 a month,…
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Best Shopify Bundle Apps 2026 for AOV: Fixed, Mix-and-Match, and Volume Bundles
For most stores the best Shopify bundle app is the one that matches your bundle mechanic. Fixed kits: start with Shopify’s free…
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What Is a Good Conversion Rate on Etsy in 2026?
A good conversion rate on Etsy is 2% to 3% for an established shop. Above 3% is strong, above 5% puts you…
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Product Quiz on Shopify: When It Works and When It Doesn’t
A product quiz earns its place when the customer genuinely cannot tell which variant suits them and the catalogue is large enough…
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Supplement Marketing: Why Trust Beats Social Proof
Supplement buyers are making a risk assessment, not a price comparison. They are putting something in their body on the strength of…
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Shopify Collection Page Optimization: What Moves Sales
The collection page is where most Shopify shoppers decide what to consider, and it is usually running whatever order the theme shipped…
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How to A/B Test Pricing Without Wrecking Trust
Test price structure before you test price itself. Bundles, thresholds, anchoring and payment terms move revenue per visitor with none of the…
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