The conversion optimization agency that turns traffic into profit.

Brand-side operators who have scaled 8 and 9 figure DTC stores. We find what stops your visitors from buying, test the fix, and ship what wins.

Book an intro call → See the numbers
● Live experiment
Where your visitors actually look What we change, and test What the winning version earns
Trusted By
AG1
NHL
Adidas Outdoor
USA Today Sports
Chicago Tribune
Volcom
Ancient Nutrition
Medterra
1UP Nutrition
CordaRoy's
Grunt Style
StackSocial
Grab Green
Waterleaf Paper Co.
Hammitt
We The People Holsters
Von Dutch
Willie's
Binoid CBD
Combat Iron Apparel

Parah Group is a conversion rate optimization agency for DTC and lead-generation brands. We run the full testing program, research to revenue: ideation, design, copy, development, QA and analysis, as one monthly program. And we optimize for profit, not vanity metrics.

The problem

Brands today are grappling with a harsh new reality.

Do the rising costs of customer acquisition threaten your brand’s long-term sustainability?
Are you struggling to understand why potential customers leave your site?
Is your profitability getting chipped away by increased costs?
Is your customer acquisition strategy relying too heavily on tactics that aren’t scalable?
Are you tired of agencies that focus more on their bottom line than on your growth and profitability?

More traffic is not the fix. Converting the traffic you already pay for is. That is the entire job of this agency.

What we do

We optimize every step that impacts profit.

Most agencies focus on clicks, impressions, or flashy creative. We focus on what actually matters: profitability. From your landing page to post-purchase upsells, we find and fix the leaks in your entire funnel.

01

Conversion Rate Optimization

Turn more visitors into buyers with strategic testing and UX improvements.
02

Landing Pages & Funnels

Build high-converting pages and flows that drive measurable results.
03

Offer Strategy & Development

Discover the right hooks, bundles, and pricing models that move product.
04

On-Site Merchandising

Promote the right products, in the right place, at the right time.
05

Post-Purchase Optimization

Increase AOV and repeat purchases with smart upsells and cross-sells.
06

Subscription Program Optimization

Boost take rate, reduce churn, and increase units per subscriber.
See how the program works →
Proof, not promises

Numbers our clients said we could publish.

→
$0+ revenue
in additional annual revenue.
Salt & Stone · Personal care
 →
+0 AOV
through bundling and multi-packs.
Grab Green · CPG
 →
+0 RPV
revenue per visitor in six months.
STRNG Seeds · Cannabis
Selected work

The tests behind the numbers.

Four brands, four different profit levers. Same process every time. See all case studies →

Salt & Stone products
Salt & Stone

Personal Care

This premium personal care brand came to us searching for ways to improve their conversion rate

Services
CRO, Post-Purchase Upsells
Strategy
  • Remove friction areas based on session recordings
  • Redesign the navigation menu based on the most clicked links
  • Continuously experiment with high-impact areas, such as the homepage hero banner
  • Test placement of various products to find the best combination of merchandising
Results
Added over $7,000,000 in additional annual revenue
Grab Green cleaning products
Grab Green

CPG

An 8-figure cleaning product brand came to us struggling with low AOVs and high CACs.

Services
CRO, Landing Pages, Offer Development, Post-Purchase Upsells, Subscription Optimization
Strategy
  • Tested free shipping thresholds
  • Gamified the buying process with a progress bar in the cart slider
  • Added bundles and multi-packs to incentivize larger purchases
  • Added badges and value props on larger items to showcase the deal and value compared to purchasing the smaller item
  • Performed price testing to find optimal price point
Results
Increased AOV by 80% through bundling
STRNG Seeds products
STRNG Seeds

Cannabis

STRNG Seeds, a fast-growing DTC brand in the cannabis space, came to us to help improve their AOVs and low CVR.

Services
CRO, Landing Pages, Offer Development, Post-Purchase Upsells, Subscription Optimization
Strategy
  • Added multi-packs to the PDPs
  • Introduced free gifts over a certain cart size to improve AOVs
  • Built custom landing pages to reduce advertising costs
  • Implemented post purchase upsells to maximize profitability
  • Added filter options to the collection pages to improve site usability
Results
Increased revenue per visitor (RPV) by 90% in 6 months
Combat Iron Apparel
Combat Iron Apparel

Apparel

This lifestyle apparel brand came to us struggling with low conversion rates

Services
CRO, Post-Purchase Upsells, Offer Development
Strategy
  • Redesigned the homepage to highlight social proof and reviews
  • Reduced unnecessary pop-ups
  • Optimized product pricing
  • Gamified the progress bar for free shipping thresholds
  • Introduced a free gift over a certain cart size
  • Implemented post purchase upsells and offers to maximize profitability
Results
Increased conversion rate by 35% in 6 months
How our CRO program works

Stop Guessing.
Rely on Data.

A to Z, off your plate.

We have a five-step continuous process for creating profit-enhancing website optimizations that drive true growth.

01

Data Analysis & Customer Research

Recordings, heat maps, review mining, surveys. The roadmap starts with your visitors, not our opinions.

02

Hypotheses & Prioritization

Every idea ranked by business impact, not by what is easiest to ship.

03

A/B Testing

Every variant designed, written, and QA’d in-house before and after launch.

04

Implementation

Winners shipped in coordination with your dev team. Nothing breaks.

05

Ongoing Iteration

A compounding monthly cycle, not a project. Losers reported like winners.

Your Dedicated Growth Team

Your New Growth Partner.

Every engagement gets the full bench, not a freelancer with a checklist.

Andrew Cowan, founder of Parah Group
Andrew Cowan
Founder · runs every account personally

Former CMO and brand owner on the client side, which is where most of these tests were learned the expensive way.

CRO Lead

Owns the roadmap, the research, and the honest analysis behind every test.

UI/UX Designer

Every variant designed in-house, in your brand, never in testing-tool default.

Data Analyst

Measures what each test did to conversion, AOV, subscription, and profit.

QA Analyst

Checks every test before and after launch, plus weekly full-site sweeps.

Developer

Front and back end built in-house, so winning tests ship to production without waiting on your dev queue.

Some platforms we work with

Shopify
Intelligems
VWO
Optimizely
Google Analytics
WordPress
Andrew Cowan, founder of Parah Group

“Parah Group is the agency I always wanted to hire when I was on the brand side. Most agencies optimize for the metric that makes their next renewal easy. We optimize for your profit.”

Andrew Cowan · Founder, Parah Group

Questions

Asked before every engagement.

01What does a conversion rate optimization agency do? +

A CRO agency turns more of your existing visitors into customers. At Parah Group that means the full program: research (session recordings, heat maps, review mining), test ideation and prioritization, design, copy, development, QA, implementation, and analysis of what each test did to conversion, AOV, and profit.

02How much does conversion rate optimization cost? +

Pricing is scoped to your stage and traffic and agreed before we start. The number is what the intro call is for. Landing page projects start at $2,500.

03How long until CRO shows results? +

The research phase sets the roadmap in the first weeks; tests ship monthly from there. Meaningful, significant results typically compound over the first quarter: one brand saw conversion up 20% and subscription take rate up 75% within three months.

04Do you work with our developers? +

Yes. Dedicated Slack channels with your team and your dev partner, shared repositories, and full-time QA on our side so nothing is overwritten and nothing breaks.

05Who is this for? +

DTC and lead-gen brands with meaningful monthly sessions. If you are pre-traffic, we are honest about it: come back when there is traffic to convert.

06What do you optimize beyond conversion rate? +

AOV, subscription take rate, post-purchase revenue, and profit. A test only counts as a winner when the business wins.

Client results

What our clients say

They’ve unlocked potential we didn’t even know we had. Parah Group is a game-changer for us, boosting our bottom line by improving the ROI of our ads by 36%. They have helped us develop new offers and funnels to really drive scale.
Elan Lipin Elan Lipin CEO at Binoid
The 25% increase in AOV and 21% lift in conversion rate thanks to Parah Group has fueled our growth more than we thought possible. Their efforts translate directly into greater profitability for our brand. They constantly overdeliver and help us in all facets of growth.
Michael Edell Michael Edell CEO at Westlake Serial Company
With Andrew, our profits have soared and our addiction to paid ads diminished. They showed us a better way to grow, aligning perfectly with our long-term vision. Their partnership has been invaluable to our brand’s success.
Farshad Tafazzoli Farshad Tafazzoli Co-Founder at BMI Doctors
Through our partnership, we’ve been able to grow our bottom line while cutting costs and increasing margins. Their holistic approach to growth has been instrumental in our success.
Scott Smith Scott Smith Co-Founder at STRNG Seeds
Make more money

Ready to grow?

Your traffic is already paid for. Tell us where you are and we will show you where it leaks.

Protected against spam · goes to Andrew directly