Facebook Ads Audit: The 25-Point Checklist We Run First
A Facebook ads audit is a structured review of a Meta ad account against a fixed checklist: tracking, attribution, structure, budget, creative,…
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Insights
Blog
Conversion research, test results and the thinking behind them.
Paid Social Strategy for DTC Brands: A 90-Day Plan That Pays
A paid social strategy for a DTC brand is a sequence. Work out contribution margin and allowable CAC first. Launch on Meta,…
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Advantage+ Shopping Campaigns vs Manual for DTC Brands
Advantage+ shopping campaigns are now Advantage+ sales campaigns. Run them when your pixel has steady purchase volume, your catalog is broad, and…
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TikTok Spark Ads: How They Work, Cost and When to Use Them
TikTok Spark Ads are paid ads that run from a real organic TikTok post, yours or a creator’s, instead of an uploaded…
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Facebook Ads for Shopify: Setup, Budget and What Converts
Facebook ads for Shopify work when three things are set up in the right order: the data layer (Meta Pixel plus Conversions…
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Instagram Ads Cost Per Month: Budgets That Make Sense
Most DTC brands spend $1,500 to $15,000 a month on Instagram ads. A $1,500 to $3,000 test budget proves one audience and…
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How Much Do TikTok Ads Cost for DTC Brands in 2026?
TikTok ads cost whatever you bid in an auction, with a floor set by TikTok: $50 a day per campaign and $20…
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Facebook Ads Agency Pricing: Retainers, % of Spend, Results
Facebook ads agency pricing follows three models. Flat retainers run roughly $1,000 to $5,000 a month for small and mid-size accounts and…
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How Much Do Pinterest Ads Cost? DTC and Etsy Numbers
Pinterest ads cost whatever you bid in an auction, not a fixed rate. As of October 2026, Pinterest publishes no rate card;…
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Snapchat Ads Cost in 2026: What DTC Brands Actually Pay
Snapchat ads cost whatever you bid in a real-time auction. Snap sets a $5 per day minimum and recommends $20 to $50.…
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