Snapchat Ads Agency

Snapchat ads agency for brands the big platforms price out.

Snap Ads, Story Ads and Collection Ads for a mobile-first audience, run with the same landing page and offer discipline as the rest of our paid social work.

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A Snapchat ads agency runs paid campaigns in Snapchat Ads Manager: Snap Ads, Story Ads, Collection Ads and Dynamic Product Ads. Parah Group is a Snapchat advertising agency for DTC brands that want a lower-competition channel to reach a younger, mobile-first buyer, paired with landing pages and cart optimization built for that visitor.

Why Snapchat, and why now

Meta and TikTok auctions get more expensive every year. Snapchat reaches a younger, mobile-native audience at lower competition, and its catalog formats fit ecommerce well. The channel is under-served by agencies, which is why an operator-run program stands out.

Andrew Cowan runs Parah Group after years as a brand-side CMO and close to 15 years of buying social media ads. We run the Snapchat account and the page it lands on, because a Snapchat visitor on a slow, desktop-first product page is money spent twice.

What a Snapchat ads program with us includes

Account setup and Snap Pixel or Conversions API implementation checked before spend starts.
Format testing: Single Image and Video Snap Ads, Story Ads, Collection Ads and Dynamic Product Ads.
Creative built vertical-first and native to the platform, with hook testing.
Audience strategy: Lookalikes, Pixel Custom Audiences and catalog-based retargeting.
Mobile landing pages tested for the Snapchat visitor, with the offer repeated above the fold.
Cart, checkout and post-purchase optimization on Shopify, in the same program.
Weekly reporting on CAC, AOV and new-customer revenue.

Proof: Willie’s, DTC cannabis: conversion rate rose 20 percent, AOV 25 percent and subscription take rate 75 percent in three months while paid traffic scaled, through Rebuy post-purchase offers, Intelligems checkout tests and a gamified cart bar.

Snapchat ad formats, and when we use each

Snapchat lists its formats and specifications on Snapchat for Business. For DTC performance, this is how we put them to work.

Format	What it is	Where it fits for a DTC brand
Single Image or Video Ads	Full-screen 9:16 ads between Stories and in Spotlight	Prospecting and first tests of a new angle
Story Ads	A branded tile in Discover that opens a series of Snaps	Reach and storytelling for a launch or a bundle
Collection Ads	A hero video or image with product tiles underneath	Showing several products or sizes at once
Dynamic Product Ads	Ads built automatically from your product catalog	Retargeting people who viewed or carted a product
Sponsored Snaps	An ad delivered into the Chat inbox that people open like a Snap	Offers and re-engagement, tested once the basics convert
Commercials and AR Lenses	Non-skippable video and interactive camera effects	Brand campaigns; rarely first in line for a performance budget

Is Snapchat right for your brand?

Snapchat tends to earn a place in the budget when most of these are true:

Your best customers are 18 to 34 and shop on their phones.
Your store loads fast on mobile and checkout supports express wallets.
You have a product feed that can power Dynamic Product Ads.
Your Meta or TikTok CAC has risen and you need a second channel that is not the same auction.
You can supply vertical creative, or let us brief creators for it.

What younger buyers expect from a brand is covered in our look at millennial buying habits for DTC brands.

How we run Snapchat alongside Meta and TikTok

Snapchat rarely runs alone. It works best as part of a wider paid social program where the same angles are tested across platforms and budget follows the lowest cost per acquisition each month. A creative angle that wins on TikTok is usually the first thing we adapt for Snapchat, and the landing page built for that angle serves both.

Track first

Snap Pixel or Conversions API reconciled with Shopify orders before a dollar scales.

Borrow proven angles

Winning hooks and offers from Meta and TikTok adapted to Snapchat’s formats and audience.

Catalog retargeting

Dynamic Product Ads switched on once the feed is clean, to catch viewers and cart abandoners.

Reallocate monthly

Budget moves between platforms on CAC and contribution margin, not on habit.

How to choose a Snapchat advertising agency

Ask how much of their paid social spend runs on Snapchat, and for which kinds of brands.
Ask whether they set up and verify tracking before launch, or after results look odd.
Ask whether they can build the mobile landing page, or only the ads.
Ask how they decide when Snapchat should get more budget, and when it should get less.

Testing more than one platform? See TikTok ads and Pinterest ads, or the full paid social agency program. The conversion side lives in The CRO Program.

Proof, not promises

Numbers our clients said we could publish.

→

+20%

conversion rate in three months, while paid traffic scaled.

DTC cannabis brand

→

−30%

paid social cost per acquisition in four months, through a landing page program.

DTC hemp brand

→

+40%

conversion rate on paid landing pages.

DTC supplement brand

These results come from the landing side of paid social programs: the pages, offers and post-purchase flows the ads sent traffic to. Every number published with permission.

Snapchat ads agency FAQs

01What does a Snapchat ads agency do? +

A Snapchat ads agency sets up and runs campaigns in Snapchat Ads Manager: Snap Pixel or Conversions API tracking, ad formats, audiences, creative testing, budgets and reporting. Parah Group also builds and tests the mobile landing pages the ads send traffic to.

02Is Snapchat worth it for a DTC brand? +

For brands selling to an 18 to 34 audience with a mobile-friendly store, usually yes as a secondary channel. The free audit tells you whether your catalog and margins support it.

03Which Snapchat ad formats do you use? +

Single Image and Video Snap Ads for prospecting, Story Ads for reach, Collection Ads and Dynamic Product Ads for catalog-driven retargeting. Sponsored Snaps, Commercials and AR Lenses are tested only when the brief calls for them.

04How much does a Snapchat advertising agency cost? +

Agencies charge a monthly retainer, a percentage of ad spend, or a base fee plus performance. Snapchat usually runs inside a wider paid social program, so we scope one fee across platforms on a call. The audit is free.

05Do you also run Meta and TikTok? +

Yes. Snapchat usually runs as part of a wider paid social program so budget can move to whichever platform is producing the lowest CAC that month.

06What do you need from us to start? +

Access to Snapchat Ads Manager (or we set it up), your product feed, your creative assets and a Slack channel. The audit comes first and costs nothing.

Other platforms we run

ALL

Snapchat ads with receipts.

Start with a free, no-obligation audit of your ad accounts and the pages they send traffic to.