Pinterest ads agency for brands people plan to buy from.
Promoted Pins, Shopping ads and catalog campaigns for home, beauty, food, fashion and craft brands, paired with the landing pages that turn a saved pin into an order.
A Pinterest ads agency runs Promoted Pins, Shopping ads, catalog campaigns and video pins in Pinterest Ads Manager. Parah Group is a Pinterest advertising agency for DTC, Shopify and Etsy brands whose products are planned and saved before purchase, and we pair the ads with landing pages built for a high-intent visitor with a longer path to checkout.
Why Pinterest converts differently
Pinterest visitors are planners. They arrive earlier in the decision, save more, and come back through the pin weeks later. That changes the program: catalog and Shopping ads carry more weight, landing pages need to work for a returning visitor, and retargeting windows run longer.
Andrew Cowan runs Parah Group after years on the brand side as a CMO and close to 15 years of buying social media ads. We run the Pinterest account and the page it lands on, because a pin that earns the click and a page that loses the order is still an expensive pin.
What a Pinterest ads program with us includes
- Pinterest Tag and Conversions API set up and verified before spend starts.
- Catalog and Shopping ads from your product feed, with feed hygiene handled.
- Promoted image, video and carousel pins for prospecting, built around the searches people run on Pinterest.
- Keyword and interest targeting, which Pinterest supports better than any other social platform.
- Landing pages and collection pages tested for the planning visitor, including Etsy-to-site journeys.
- Bundles, value badges and shipping threshold tests, the levers that moved AOV 80 percent for Grab Green.
- Weekly reporting on CAC, AOV and assisted revenue, with longer attribution windows.
Pinterest ad formats, and what each is for
Pinterest publishes its current ad formats for advertisers. For a DTC brand, these are the ones that do the work.
| Format | What it is | Where it fits |
|---|---|---|
| Shopping and catalog ads | Product pins generated from your feed, with price and availability | The core of most ecommerce accounts: prospecting and retargeting |
| Image ads | A single promoted pin | Testing angles and seasonal ideas quickly |
| Video ads | Standard or max-width video pins | Showing the product in use, the before and after, the room it lives in |
| Carousel ads | Several images in one ad | Colors, sizes, or a step-by-step idea |
| Collections ads | A hero image or video with product images beneath | Shopping a look, a room or a routine |
| Idea, Quiz and Showcase ads | Multi-page and interactive formats | Engagement and consideration, tested once sales campaigns are profitable |
Keyword targeting: the Pinterest advantage
Pinterest is a visual search engine as much as a social platform, and it lets advertisers target keywords as well as interests. We build keyword groups the way we would for search, from what your buyers actually type into Pinterest, then match each group to pins and landing pages that answer that search. Seasonality matters more here than anywhere else: planners start early, so seasonal campaigns launch weeks before the moment itself.
Pinterest ads for Etsy and Shopify sellers
Many Pinterest-first brands start on Etsy. Pinterest ads can send traffic straight to an Etsy listing, but you do not own that page, the checkout or the customer. A brand-owned landing page on Shopify usually converts better, can be tested, and keeps the customer for email and repeat purchase.
Before moving budget, it helps to know where you stand: read what a good conversion rate on Etsy looks like, then compare it with your store using ecommerce conversion rate benchmarks. Collection page work is on Ecommerce CRO.
How to choose a Pinterest advertising agency
- Ask how they build keyword targeting, and whether they plan seasonal campaigns in advance.
- Ask how they handle the product feed, since Shopping ads live or die on it.
- Ask how they report on assisted revenue and longer windows, not only last-click.
- Ask whether they can test the landing and collection pages the pins send traffic to.
Other platforms: Meta ads, Snapchat ads and the full paid social agency program.
Numbers our clients said we could publish.
Pinterest ads agency FAQs
01What does a Pinterest ads agency do? +
A Pinterest ads agency sets up and runs campaigns in Pinterest Ads Manager: the Pinterest Tag and Conversions API, catalog and Shopping ads, Promoted Pins, keyword and interest targeting, budgets and reporting. Parah Group also tests the landing and collection pages those ads send traffic to.
02Which brands do well on Pinterest ads? +
Home, decor, beauty, food and drink, fashion, wedding, craft and gifting. If people plan your purchase or save ideas about it, Pinterest fits.
03Can you run Pinterest ads for an Etsy shop? +
Yes. Pinterest ads can send traffic to an Etsy listing, though a brand-owned landing page or store usually converts better and lets us test the page. We will show you both options in the audit.
04Are Pinterest ads worth it for ecommerce? +
For planned and visual purchases, often yes: people use Pinterest to find ideas to try and buy, and keyword targeting lets you meet them while they search. It is weaker for urgent, unbranded or purely functional products.
05How is Pinterest attribution handled? +
Pinterest drives saves and later visits, so we report on longer windows and on assisted revenue as well as last-click. You see both.
06How much does a Pinterest advertising agency cost? +
Agencies charge a monthly retainer, a percentage of ad spend, or a base fee plus performance. We scope Pinterest on a call, usually as part of a wider paid social program. The audit is free.
07Do you manage organic Pinterest too? +
Our program is paid media plus conversion optimization. Organic pinning can run alongside it through your team, and we will tell you which pins to promote.
Other platforms we run
Paid social agency
Meta, TikTok, Instagram, Snapchat and Pinterest run as one program, with budget following the lowest CAC.
Facebook ads agency
Meta Ads Manager for Facebook and Instagram: account structure, creative testing and the pages behind them.
Instagram ads agency
Reels, Stories, feed and Explore placements, with mobile landing pages built for the scroll.
TikTok ads agency
Creator-led creative, Spark Ads and TikTok Shop, tied to pages that convert impatient traffic.
Snapchat ads agency
Snap Ads, Story, Collection and Dynamic Product Ads for a younger, mobile-first buyer.
Landing pages for paid traffic
One page per ad angle, built and tested by the team that runs the ads.
Pinterest ads with receipts.
Start with a free, no-obligation audit of your ad accounts and the pages they send traffic to.