Free CRO audit · DTC and lead-gen stores

A free conversion rate optimization audit, by the people who run the tests.

Send us your store. Within five working days you get a written audit of where revenue leaks between the ad click and the order, what each leak is costing you, and the first five tests we would run. Read-only access, no obligation, no junior analyst.

Request the free audit ↓See the results

Goes to Andrew Cowan directly · 5 working days · No account changes

+$7M
Salt & Stoneadditional annual revenue from conversion testing and post-purchase offers
+80%
Grab Greenaverage order value through bundles, multi-packs and free-shipping thresholds
$2M
Momentousprofit from a single shipping test
−30%
Binoidpaid social cost per acquisition in four months
What the audit covers

Twelve places a store leaks money. We check all of them.

Every check is scored against what we have seen move revenue on 8 and 9 figure DTC stores, not against a generic best-practice list.

Analytics and tracking. Are orders, add-to-carts and checkout steps actually counted? Most audits start here because half the stores we see are optimising on bad numbers.
Traffic to page match. Does the page a paid click lands on repeat the promise the ad made? Mismatch is the cheapest fix with the biggest lift.
Homepage and navigation. Where do visitors actually click, and does the navigation send them there in one step?
Collection and search. Filters, sort order, out-of-stock handling and what happens when search returns nothing.
Product page. Above-the-fold proof, price framing, variant selection, image order, reviews placement, shipping and returns clarity.
Offer and pricing. Free-shipping threshold, bundles, multi-packs, subscription framing and whether the discount is doing work or giving margin away.
Cart and checkout. Drop-off by step, express pay placement, surprise costs, form friction, trust elements.
Post-purchase. Upsells, thank-you page, email capture and the second order.
Mobile. The majority of your traffic, audited separately on a real phone, not a resized browser.
Speed. Largest contentful paint on the pages that matter, and which scripts are costing you orders.
Trust and reviews. Where social proof sits versus where the decision is made.
Test readiness. Enough traffic to test? Which tests can read in two weeks, which cannot, and what to do instead.
How it works

Four steps. Five working days.

01

Request

Fill in the form below with your store URL, monthly sessions and what feels off. It goes to Andrew, not a queue.

02

Read-only access

Viewer access to GA4 or Shopify analytics and, if you run them, read-only Ads Manager. We never change anything.

03

The audit

The twelve checks above, scored, with screenshots and the revenue impact of each leak estimated from your own numbers.

04

Walkthrough call

Thirty minutes on a call: what leaks, what it costs, the first five tests in priority order. You keep the document whether or not you hire us.

Who runs it

Andrew Cowan

Founder of Parah Group, former brand-side marketer who scaled 8 and 9 figure DTC stores. He runs every audit and every account himself.

What it is not

A sales deck

If your traffic is too low to test, or your margins cannot support paid acquisition yet, the audit says so and tells you what to do first.

Questions

Asked before every audit.

Is the CRO audit really free?

Yes. No fee, no card, no obligation. We run it because the audit is how most of our clients decide to work with us, and because a written audit is a better first conversation than a pitch.

What do you need from me?

Your store URL, rough monthly sessions, and viewer access to GA4 or Shopify analytics. Read-only ad account access helps if paid traffic is a big share of your visits. We never need edit access.

Who is it for?

DTC and lead-generation brands with enough traffic to act on the findings, typically 30,000 sessions a month or more. Below that we will still tell you the two or three things worth fixing, and be honest that a testing program is not the next step.

How is this different from a free tool report?

Tools count things: missing alt text, slow scripts, broken links. This audit judges things: whether the page answers the question the ad raised, whether the offer is giving margin away, which test will read first. A person does that, with your numbers open.

What happens after the call?

You keep the audit. If you want us to run the tests, we scope a flat monthly program on the same call. Landing page projects start at $2,500; the CRO program is scoped to your traffic and goals.

Free CRO audit · Goes to Andrew directly

Send us your store.

Store URL, monthly sessions and what feels off. The audit lands in five working days.

Protected against spam · goes to Andrew directly