Facebook ads agency for brands that measure profit, not ROAS.
Facebook and Instagram ads run by an operator with close to 15 years on the platform, tied to the landing pages, cart and post-purchase flow that decide whether the spend pays back.
A Facebook ads agency plans, builds and optimizes campaigns across Facebook and Instagram inside Meta Ads Manager. Parah Group is a Meta ads agency for DTC and ecommerce brands that runs the ad account and the pages it sends traffic to, so creative, offer, landing page and upsell are tested together and cost per acquisition falls on both sides of the click.
Why ecommerce brands trust us with Meta Ads Manager
Parah Group is run by Andrew Cowan, a former brand-side CMO who scaled 8- and 9-figure DTC stores and has been running Facebook ads for close to 15 years. He runs the accounts himself with the Parah Group team, so there is no hand-off to a junior buyer after the sales call.
We buy the media and we own the page it lands on, because the ad account is only half of the cost per acquisition. On Meta that means account structure built for the algorithm we have today, creative refreshed on a schedule rather than after performance drops, and a landing page for every angle we run.
What our Facebook ads management includes
- Account audit and restructure: campaign consolidation, budget rules, exclusions and attribution settings.
- Tracking checked before spend: Meta Pixel and the Conversions API deduplicated and firing on the events that matter.
- Creative testing across static, video and UGC formats, with hooks tested before formats.
- Advantage+ versus manual campaigns, decided by your data and not by a default.
- Retargeting and prospecting split by intent, so retargeting stops taking credit for organic buyers.
- Dedicated landing pages per angle, built and tested by the same team.
- Offer testing: thresholds, bundles, first-order offers and post-purchase upsells that lift AOV.
- Weekly reporting on CAC, new-customer revenue, AOV and contribution margin.
How we structure a Meta ad account for ecommerce
Meta rewards simple accounts with enough conversion data per campaign. Most accounts we audit have the opposite: dozens of small ad sets competing in the same auction, each stuck in the learning phase. The rebuild usually looks like this.
Consolidated prospecting
Fewer campaigns with broad audiences, so each ad set gets enough conversions to optimize. Creative does the targeting.
Advantage+ where it earns it
Advantage+ campaigns run where catalog breadth and conversion volume support them, with a manual control running beside them to prove it.
Retargeting by intent
Cart and checkout abandoners separated from engaged viewers, with frequency caps, so retargeting spend stays small and honest.
New versus returning
Existing customers excluded or capped in prospecting, so reported results reflect new buyers rather than people who would have bought anyway.
One source of truth
Pixel and Conversions API reconciled with Shopify orders every week, so budget moves on real revenue rather than platform-reported ROAS.
The creative testing system behind every account
On Meta today, creative is the biggest lever left in the account. We test in a fixed order: the angle first (why someone should buy), then the hook (the first three seconds or the first line), then the format (static, video, UGC, carousel). Testing formats before angles is the most common way accounts burn budget.
Every angle that wins in the ad account gets its own landing page, written to continue the promise the ad made. That is the part most Facebook ads companies leave to the client, and it is where our published results come from. For examples of what strong creative looks like, see 10 Facebook advertising strategies for DTC brands and retargeting versus prospecting.
Why Facebook ads and conversion optimization belong in one program
Cost per acquisition is ad spend divided by orders. An agency that only controls the ad account can only work on one half of that sum. When the landing page converts better, every click is worth more and the same budget buys more customers.
| Scenario | Monthly spend | Landing page conversion rate | Orders | Cost per acquisition |
|---|---|---|---|---|
| Before | $50,000 | 2.0% | 1,000 | $50.00 |
| Ad account improved only | $50,000 | 2.0% | 1,150 | $43.48 |
| Ads and landing page improved | $50,000 | 2.6% | 1,495 | $33.44 |
Illustrative example: 50,000 clicks at $1.00, a 15 percent ad-side efficiency gain, and a landing page lift from 2.0 to 2.6 percent. Your numbers will differ; the audit uses your own.
How to choose a Facebook ads agency
Most searches for the best Facebook ads agency end on a list of logos. These are the questions that separate the agencies worth hiring:
- Who buys the media after the sales call? Ask for the name of the person in your account every week.
- What do they report on? CAC, new-customer revenue and contribution margin beat CTR and platform ROAS.
- Can they change the landing page, or only the ads? Half of your CPA lives on the site.
- How do they test creative? Look for a fixed order and a written log of what won and lost.
- Will they tell you when Meta is the wrong channel? An agency that runs several platforms has no reason to force it.
- Can they show results clients agreed to publish, with the timeframe attached?
What a Facebook advertising agency costs
Pricing models vary: flat monthly retainers, a percentage of ad spend, or a base fee plus a performance component tied to agreed targets. Percentage-of-spend pricing rewards the agency for spending more, which is why we scope a program fee on a call instead. The number depends on spend, creative volume and how much landing page work the account needs. The first step, a written audit of your ad account and the pages it sends traffic to, is free.
Running Instagram placements as a separate effort? See Instagram ads agency. For the pages your ads land on, see landing pages for paid traffic and Shopify CRO. All platforms: paid social agency.
Numbers our clients said we could publish.
Facebook ads agency FAQs
01Is a Meta ads agency the same as a Facebook ads agency? +
Yes. Meta Ads Manager is the platform that serves ads on Facebook, Instagram, Messenger and the Audience Network, so a Meta ads agency and a Facebook ads agency do the same job. Most brands still say Facebook ads. We run the same program whatever you call it.
02How much does a Facebook ads agency cost? +
Most Facebook ads agencies charge a flat monthly retainer, a percentage of ad spend, or a base fee plus a performance component. Parah Group scopes each program on a call, because the right fee depends on spend, creative volume and how much landing page work the account needs. Landing page projects start at $2,500.
03Is it worth hiring a Facebook ads agency? +
It is worth it when the agency moves your cost per acquisition, not just your ROAS screenshot. A good Facebook advertising agency brings testing discipline, creative volume and account structure you would otherwise build in-house over years. If your unit economics cannot support paid acquisition yet, the free audit says so before you spend anything.
04What ad spend do you work with? +
Programs are scoped per brand. Spend matters less than whether the margins can support acquisition at all, which is the first thing the free audit checks. Each ad set also needs enough budget to reach roughly 50 conversions a week, which is the volume Meta needs to exit the learning phase.
05Do you produce the creative? +
We write hooks, scripts and briefs and test the results. Production runs through your creators or ours, depending on what the brief needs.
06Do you use Advantage+ campaigns? +
Where they earn their place. Advantage+ works well for brands with enough conversion volume and a broad catalog; manual campaigns still win when you need control over audiences, placements or new-customer targets. We decide from your account data, not from a default.
07Why combine Facebook ads with CRO? +
Because the landing page decides what every click is worth. Lift a landing page from 2 percent to 2.6 percent conversion and the same budget buys 30 percent more orders, which cuts cost per acquisition by about 23 percent with no change to the ad account. Most agencies cannot touch the site; we can.
08How fast do Facebook ads results show? +
Creative and audience tests read within two to three weeks. Landing page and offer tests run in the same window, so the first movement in cost per acquisition usually shows in the first month.
Other platforms we run
Paid social agency
Meta, TikTok, Instagram, Snapchat and Pinterest run as one program, with budget following the lowest CAC.
Instagram ads agency
Reels, Stories, feed and Explore placements, with mobile landing pages built for the scroll.
TikTok ads agency
Creator-led creative, Spark Ads and TikTok Shop, tied to pages that convert impatient traffic.
Snapchat ads agency
Snap Ads, Story, Collection and Dynamic Product Ads for a younger, mobile-first buyer.
Pinterest ads agency
Promoted Pins and catalog ads for products people plan, save and come back to buy.
Landing pages for paid traffic
One page per ad angle, built and tested by the team that runs the ads.
Meta ads with receipts.
Start with a free, no-obligation audit of your Meta ad account and the pages it sends traffic to.