Full-Service, Turnkey CRO for DTC Brands

We Help You Increase Profitability & Revenue Without Spending More On Ads

Book Your Free Strategy Call
Book Your Free Strategy Call

We're Driving Real Growth

We help brands:
  • Timer
    Implement a high-velocity CRO
    program
  • Cart
    Grow their revenue without having
    to rely on increasing costs
  • Heatmap
    Find and understand the psychological triggers for their customers
  • Computer
    Develop strategic offers and landing pages to increase their AOV, CVR, and LTV
  • Lightbulb
    Create an unfair advantage over
    their competitors

Trusted By:

HammitWe The PeoplemedterraNHLAncient NutritionAdidas OutdoorUSA Today SportsAG1
HammitWe The PeoplemedterraNHLAncient NutritionAdidas OutdoorUSA Today SportsAG1

"They've unlocked potential we didn't even know we had. Parah Group is a game-changer for us, boosting our bottom line by improving the ROI of our ads by 36%. They have helped us develop new offers and funnels to really drive scale.”

Elan Lipin
CEO at Binoid

"The 25% increase in AOV and 21% lift in conversion rate thanks to Parah Group has fueled our growth more than we thought possible. Their efforts translate directly into greater profitability for our brand. They constantly overdeliver and help us in all facets of growth."

Michael Edell
CEO at Westlake Serial Company

"With Andrew, our profits have soared and our addiction to paid ads diminished. They showed us a better way to grow, aligning perfectly with our long-term vision. Their partnership has been invaluable to our brand's success. Every strategy they've implemented has been a hit."

Farshad Tafazzoli
Co-Founder at BMI Doctors

"Through our partnership, we’ve been able to grow our bottom line while cutting costs and increasing margins. Their holistic approach to growth has been instrumental in our success.”

Scott Smith
Co-Founder at STRNG Seeds

Brands Today Are Grappling With A Harsh New Reality

Higher traffic and shipping costs are eating into margins, chipping away at your bottom line. The frustration doesn't end there.

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Do the rising costs of customer acquisition threaten your brand's long-term sustainability?

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Are you struggling to understand why potential customers leave your site?

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Is your profitability getting chipped away by increased costs?

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Is your customer acquisition strategy relying too heavily on tactics that aren’t scalable?

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Are you tired of agencies that focus more on their bottom line than on your growth and profitability?

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The Impact
Of CRO

With 10 years of agency and in-house media buying experience for top DTC brands, we know CRO is the highest ROI marketing lever you can pull. CRO wins pay off for months, unlike ad spend, which ends as soon as you stop paying. Our clients typically see a:

Growth-Minded Holistic Approach

We don’t just run A/B tests; we dive deep into the full spectrum of growth strategies.

Acting as your growth consultants, our goal is to make you more money by maximizing your existing resources through high-velocity, rigorous testing.

With experience on both the brand and agency sides, our holistic approach ensures your paid ads and landing pages are seamlessly aligned, driving significant growth and higher conversion rates for your brand.

Before & After

What We Do

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User Session Recordings
Graph
Weekly
Reporting
Notepad
Competitor Analysis
pencil
Conversion Copywriting
Computer
UI/UX
Design
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Customer
Surveys
A/B Testing
Ongoing A/B Testing
Play icon
User Session Recordings
Graph
Weekly
Reporting
Notepad
Competitor Analysis
pencil
Conversion Copywriting
Computer
UI/UX
Design
checkmark
Customer
Surveys
A/B Testing
Ongoing A/B Testing

Psychology > Assumptions

We harness consumer psychology to craft impactful messaging and tests.

Whether it’s creating a sense of urgency, leveraging the power of social proof, or crafting a narrative that aligns with the customer’s identity, we ensure every aspect of your site speaks directly to the motivations and behaviors of your audience. This is data-driven strategy, not guesswork.

Stop Guessing. Rely on Data.

We have a five-step continuous process for creating profit-enhancing optimizations that drive true growth

Your New Growth Partner

We take a holistic approach, examining every aspect of your site and business for cohesive optimization.

Unlike most agencies fixated on minor tests, we make strategic, impactful changes aligned with your business goals. From the attractiveness of your offers to the efficacy of your landing pages, the resonance of your messaging, and even the potential of post-purchase upsells, we will optimize it all.

We're not just testers, we're transformers.

Your Dedicated Growth Team

CRO Lead
QA Analyst
Developer
UI/UX Designer
Data Analyst
Copywriter

Some Platforms We Work With:

Case Studies

Apparel
A $30M apparel brand came up to us struggling with low conversion rates.
THE STRATEGY
  • Redesigned the homepage to highlight social proof and reviews
  • Reduced unnecessary pop-ups
  • Optimized product pricing
  • Gamified the progress bar for free shipping thresholds
  • Introduced a free gift over a certain cart size
  • Implemented post purchase upsells and offers to maximize profitability
THE RESULTS
Revenue
Per Visitor
+10%
AOV
+10%
Conversion
Rate
+35%
Homepage
Scroll Depth
+93%
CPG
Grab Green, a $15M revenue cleaning product brand came to us struggling with low AOVs and high CACs.
THE STRATEGY
  • Tested free shipping thresholds
  • Gamified the buying process with a progress bar in the cart slider
  • Added bundles and multi-packs to incentivize larger purchases
  • Added badges and value props on larger items to showcase the deal and value compared to purchasing the smaller item
  • Performed price testing to find optimal price point
THE RESULTS
Revenue
Per Visitor
+80%
AOV
+80%
Conversion
Rate
+10%
Homepage
Scroll Depth
+73%

FAQs

What is Conversion Rate Optimization (CRO)?

CRO is the process of enhancing your website to increase conversions, turning more visitors into customers.

What makes Parah Group different than other CRO agencies?

We prioritize profitability and sustainable growth, focusing on strategies that reduce costs while increasing margins. Everyone on our team is senior-level. We’ve been on the brand side and the agency side, so we know the key metrics that matter to you and your investors. As we build out your roadmap, we think like a founder and how to best achieve your goals.

What happens once we get started?

Once you sign on to partner, you will immediately have an onboarding call with your CRO lead to lay the foundation for longterm growth. We will then start digging into research and aim to launch our first test(s) within 2 weeks.

What kind of involvement and resources will you need from our team?

You can be as involved as much or as little as you’d like.  We tailor our strategy as well as communication style to the individual client’s needs.

Why should we launch a CRO program?

An ongoing CRO program allows for data-driven decisions that directly contribute to your business growth while reducing customer acquisition costs and adding more profitability to your bottom line.

Who is qualified to partner with Parah Group?

We require the brands we work with to have a minimum of 100,000 website visitors per month and 2,000 purchases/conversions per month. Since we mainly operate by optimizing your existing website (we do landing pages with higher packages), this is to ensure there is enough traffic and conversions to run proper split testing. The more traffic and conversions you have, the more tests we can run.

What does day-to-day communication and support look like?

We create a dedicated Slack channel for daily checkins/questions, set up weekly calls, and you have ongoing email access.

How do you stay updated with the latest CRO trends?

We foster a culture of innovation, encouraging our team to experiment with new strategies and share insights, keeping us on the cutting edge. Our continuous learning philosophy leads us to attend industry workshops and conferences, keeping up with the latest research, and always be willing to test something new.

Ready To Grow?

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