We're Driving Real Growth
Implement a high-velocity CRO
program
Grow their revenue without having
to rely on increasing costs
Find and understand the psychological triggers for their customers
Develop strategic offers and landing pages to increase their AOV, CVR, and LTV
Create an unfair advantage over
their competitors
Trusted By:
"They've unlocked potential we didn't even know we had. Parah Group is a game-changer for us, boosting our bottom line by improving the ROI of our ads by 36%. They have helped us develop new offers and funnels to really drive scale.”
"The 25% increase in AOV and 21% lift in conversion rate thanks to Parah Group has fueled our growth more than we thought possible. Their efforts translate directly into greater profitability for our brand. They constantly overdeliver and help us in all facets of growth."
"With Andrew, our profits have soared and our addiction to paid ads diminished. They showed us a better way to grow, aligning perfectly with our long-term vision. Their partnership has been invaluable to our brand's success. Every strategy they've implemented has been a hit."
"Through our partnership, we’ve been able to grow our bottom line while cutting costs and increasing margins. Their holistic approach to growth has been instrumental in our success.”
Brands Today Are Grappling With A Harsh New Reality
Higher traffic and shipping costs are eating into margins, chipping away at your bottom line. The frustration doesn't end there.
Do the rising costs of customer acquisition threaten your brand's long-term sustainability?
Are you struggling to understand why potential customers leave your site?
Is your profitability getting chipped away by increased costs?
Is your customer acquisition strategy relying too heavily on tactics that aren’t scalable?
Are you tired of agencies that focus more on their bottom line than on your growth and profitability?
The Impact
Of CRO
With 10 years of agency and in-house media buying experience for top DTC brands, we know CRO is the highest ROI marketing lever you can pull. CRO wins pay off for months, unlike ad spend, which ends as soon as you stop paying. Our clients typically see a:
Growth-Minded Holistic Approach
We don’t just run A/B tests; we dive deep into the full spectrum of growth strategies.
Acting as your growth consultants, our goal is to make you more money by maximizing your existing resources through high-velocity, rigorous testing.
With experience on both the brand and agency sides, our holistic approach ensures your paid ads and landing pages are seamlessly aligned, driving significant growth and higher conversion rates for your brand.
What We Do
Design
Design
Psychology > Assumptions
We harness consumer psychology to craft impactful messaging and tests.
Whether it’s creating a sense of urgency, leveraging the power of social proof, or crafting a narrative that aligns with the customer’s identity, we ensure every aspect of your site speaks directly to the motivations and behaviors of your audience. This is data-driven strategy, not guesswork.
Stop Guessing. Rely on Data.
We have a five-step continuous process for creating profit-enhancing optimizations that drive true growth
Your New Growth Partner
We take a holistic approach, examining every aspect of your site and business for cohesive optimization.
Unlike most agencies fixated on minor tests, we make strategic, impactful changes aligned with your business goals. From the attractiveness of your offers to the efficacy of your landing pages, the resonance of your messaging, and even the potential of post-purchase upsells, we will optimize it all.
We're not just testers, we're transformers.
Your Dedicated Growth Team
Some Platforms We Work With:
Case Studies
Redesigned the homepage to highlight social proof and reviews- Reduced unnecessary pop-ups
- Optimized product pricing
- Gamified the progress bar for free shipping thresholds
- Introduced a free gift over a certain cart size
- Implemented post purchase upsells and offers to maximize profitability
Per Visitor
Rate
Scroll Depth
- Tested free shipping thresholds
- Gamified the buying process with a progress bar in the cart slider
- Added bundles and multi-packs to incentivize larger purchases
- Added badges and value props on larger items to showcase the deal and value compared to purchasing the smaller item
- Performed price testing to find optimal price point
Per Visitor
Rate
Scroll Depth
- Added multi-packs to the PDPs
- Introduced free gifts over a certain cart size to improve AOVs
- Built custom landing pages to reduce advertising costs
- Implemented post purchase upsells to maximize profitability
- Added filter options to the collection pages to improve site usability
Per Visitor
Rate
FAQs
CRO is the process of enhancing your website to increase conversions, turning more visitors into customers.
We prioritize profitability and sustainable growth, focusing on strategies that reduce costs while increasing margins. Everyone on our team is senior-level. We’ve been on the brand side and the agency side, so we know the key metrics that matter to you and your investors. As we build out your roadmap, we think like a founder and how to best achieve your goals.
Once you sign on to partner, you will immediately have an onboarding call with your CRO lead to lay the foundation for longterm growth. We will then start digging into research and aim to launch our first test(s) within 2 weeks.
You can be as involved as much or as little as you’d like. We tailor our strategy as well as communication style to the individual client’s needs.
An ongoing CRO program allows for data-driven decisions that directly contribute to your business growth while reducing customer acquisition costs and adding more profitability to your bottom line.
We require the brands we work with to have a minimum of 100,000 website visitors per month and 2,000 purchases/conversions per month. Since we mainly operate by optimizing your existing website (we do landing pages with higher packages), this is to ensure there is enough traffic and conversions to run proper split testing. The more traffic and conversions you have, the more tests we can run.
We create a dedicated Slack channel for daily checkins/questions, set up weekly calls, and you have ongoing email access.
We foster a culture of innovation, encouraging our team to experiment with new strategies and share insights, keeping us on the cutting edge. Our continuous learning philosophy leads us to attend industry workshops and conferences, keeping up with the latest research, and always be willing to test something new.